If Aamir Khan was not a Bollywood actor, he would definitely have been a marketing strategist in an MNC. The bloke does know how to sell – be it a movie or a product – and gives his whole heart and might to make the marketing campaign click. It must be this facet of the actor which made Mahindra & Mahindra rope him in as the brand ambassador for their new range of motorcycles.

The announcement was made at an extravagant launch event held at the Trident Hotel in Mumbai, where Anand Mahindra, MD of M&M presented Aamir Khan as the brand ambassador of the two wheeler range. Aamir went on to unveil the two new bikes – a 300cc performance bike named Mojo and a 110cc commuter bike named Stallio.

Speaking on the occasion Aamir said, "I don't think there was a tough one. Mahindra is actually known. It is a great brand, it is known for its trust, reliability, and its quality. So, it was a no-brainer for me really. It is a real pleasure for me to be associated."

Click the image below to view pics and videos of the event

Anand Mahindra explained Aamir’s selection as the brand ambassador by saying, "We believe that the relationship between an individual and his bike is a far deeper relationship. It is one based on values, trust and reliability, and I think, what we wanted was somebody who would represent the values of honesty. What you see is what you get. I don't think Aamir does anything in his life that he doesn't believe in. I couldn't think of a better brand ambassador for this bike."

Considering the fact that this is a major expansion of the company’s identity from four wheeler manufacturer to that of a two wheeler manufacturer as well, M&M doesn’t intend to leave any stone unturned and will be initiating an all-inclusive marketing campaign featuring Aamir Khan in a few days from now.

- Prepared by Sanjoy Alexander