Shows which start before sunrise, queues which stretch beyond theatre premises, cut-outs which tower over multi-storey buildings, advance booking that fills up an entire week – Endhiran frenzy is officially here and superstar Rajnikanth hysteria has kicked up a storm in the south. To accommodate the excited fans, some multiplexes have scheduled 60 shows per day. The worldwide release of 2,250 prints saw Endhiran conquering screens in the overseas market too.

Sun Pictures hasn’t released the opening day numbers of Endhiran yet. Calculations hint at a whopping Rs. 4.5 billion (Rs.  450 crore) in collections from the first 30 days, which will easily make it the highest grossing Indian movie ever.

The movie features the works of Oscar winners A.R Rahman and Resul Pookutty. Hollywood specialists Stan Winston Studios and Industrial Light and Magic have given the movie its second USP – the Hollywood class production values. There are 1,500 VFX shots which is by far the highest in an Indian movie.

On a less exciting note, the Tamil version’s stupendous success hasn’t been replicated by its Hindi dubbed version, Robot which is trailing Bollywood release Anjaana Anjaani at the moment. Aishwarya Rai Bachchan may not be so pleased with the tame initial response that Robot has met with in the north. Positive word of mouth and reviews will make up for the loss in the coming days.