Even while hosting cricket talk shows as a commentator, Mandira Bedi always found thousands of fans admiring her style and drop dead gorgeous looks. We got to hear more about the noodle straps which she wore during her talk shows than the game itself. Mandira will soon be rising the temperatures with her new endorsement project at hand. She has signed in as the brand ambassador of lingerie brand Bodycare.

Explaining her decision to endorse Bodycare lingerie, Mandira said, "Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it."

"The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie," added Mandira.

Now that’s one ad campaign that we’ll be waiting to see with bated breath. Mandira has a killer body which she doesn’t mind showing off. We’d love to see her executing the job as the brand ambassador of the lingerie brand.

What has gone into all these actresses nowadays? Are they not happy with the hundreds of options available when it comes to finding a decent-looking top or is this their only way of getting attention?

Amisha Patel did it with The Man magazine photoshoot and Sherlyn Chopra went full throttle by posting her naked image on Twitter. It’s an entirely different story that Sherlyn was denied permission to post images on Twitter from then.

The latest contestant in “lose-your-top” pageant is Mallika Sherawat who tweeted her topless pic from the movie Hisss. Mallika is in the role of a snakewoman in the movie and the tweet pic features her in with kajal rimmed eyes and snake scale design on her arms. The assets are skilfully covered by her arm and long hair.

Hisss is directed by Jennifer Lynch and the star cast includes Irrfan Khan and Divya Dutta. The film is set for an August release.

Whatever it is, these actresses are succeeding with what they aim to achieve by posing topless in magazines and posting images on Twitter.

Who is complaining anyway?

Her Bollywood glory days might have ended with Gadar-Ek Prem Katha, but Amisha Patel is still considering a return as a hot and sexy icon.

She did a bikini act in Thoda Pyar Thoda Magic and now in her attempt to get more eyeballs turn in her direction and to make men drool, Amisha has dropped the top for a men’s magazine photoshoot.

The photoshoot for July 2010 issue of The Man magazine also included one pic which had the actress in topless with her hands skilfully covering the assets.

This is the second time that Amisha has appeared taken off the top for a photographer. She had appeared in Daboo Ratnani calendar of the year 2009 with a pillow taking care of the cover-up duties.